Pippa is Data Strategy Lead at the British Olympic Association where she has worked since 2021, encompassing the Tokyo 2020, Beijing 2022 and Paris 2024 Olympic Games. Previous roles in Project and Data Management, Technology transformation, and Change management at a number of high-profile organisations including Channel 4, Disney, G4S, and Department for Education have contributed to her passion for using data to understand diverse customer bases and to deliver the most relevant, personalised and engaging stories to different audiences. A recent qualification in AI from University of Oxford Said Business School has laid the groundwork for progress in this area, especially in the Salesforce suite of products. Outside of work, Pippa is a keen runner and is training for her first 70.3 Ironman next year in Germany.