Patrick Frank is Regional Sales Director for Digital Solutions at Salesforce, leading a team that empowers nonprofits and NGOs across EMEA to harness Salesforce's technology for AI and data-driven transformation leveraging Salesforce's digital marketing, and commerce platforms. With over 11 years at Salesforce, he has held roles from leading EMEA Customer Support to serving as Strategic Account Executive for the U.N. and Salesforce's largest and most complex nonprofit clients. Over the past five years, a large area of his and his team's focus has been on supporting organisations like Team GB and the IOC to enhance fan and athlete engagement within the Olympic movement.