Laia is the Chief Data & Analytics Officer at Coca-Cola Europacific Partners (CCEP). Her team's mission is to make data count and see analytics contributing to CCEP’s performance. Laia is a Twenty in Data & Tech awardee and was listed in the UK DataIQ100 2023 as one of the most influential people in data.

She joined CCEP in 2017 as CIO Great Britain and later CIO Northern Europe. Prior to CCEP, Laia worked at GroupM, a WPP media buying company in London and New York. She started her career as consultant for PwC and Accenture where she led large data and digital program for clients in retail and media across Europe.

Laia is of Spanish and Colombian origin, and lives in London with her husband and two daughters.