Dr. Kevin J. Spellman is an accomplished design researcher with expertise in advancing innovation and transformation through centralised research excellence. With a PhD in Design from Goldsmiths University of London, Dr. Spellman specialises in generative AI transformation, mixed-methods research, and delivering actionable insights to drive strategic growth and operational efficiency.

He has extensive experience in leadership roles, including his current position as Associate Director at Deloitte, where he develops generative AI solutions and conducts usability studies. His career spans key positions at organisations like Spotlight Sports Group, Reed Exhibitions, and Nomensa, where he has contributed to product design, customer insights and UX strategies. A Fellow of the Royal Society of Arts and a certified mentor with the Market Research Society, Dr. Spellman combines a strong academic foundation with a proven track record in team building, agile methodologies and delivering impactful research outcomes.