Georgina leads Marketing & Commerce transformation in the Consumer industry. She typically operates in a Head of Marketing Strategy & Operations / Head of Digital Strategy / Head of Digital Product role on behalf of her clients, leading teams to deliver campaigns end to end - from strategy, to delivery and optimisation. Georgina thrives in environments where there is significant technical change and a need for adoption. Ultimately, it's Georgina's job to ensure her clients are getting value from their marketing stack.

She has experience in both greenfield and constrained technical landscapes. She has recently worked with one of the UK's largest and most loved retailers on their omnichannel transformation strategy and is currently working on something at the cutting edge within the GCC.