I'm Head of Narrative for our UK + NSE Sales Excellence team within C&I. I create top level, strategic change narratives for our clients, supporting wins for opportunities with Maersk, Lloyd's of London, Hitachi and AA among others. Supporting the development of vision, purpose and growth, my stories unite both account and client teams. I set the foundation for our largest and most important consulting pursuits and coach partners on connecting with the human perspective while guiding designers on how to bring this to life through identity.