Smartphone purchasing channel by type of retailer (2016-18)
Q. How did you purchase your current smartphone? You said you purchased your current smartphone online / in-store, which of the following best describes where you purchased it from?
Weighted base (2016/2017/2018): All smartphone owners aged 18-75 who have bought/received a new/used phone (2,391/2,837/2,583)
Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2016, May-Jun 2017, Jun 2018
Note: Respondents who got their phone from a family member or friend are excluded from this analysis