Q. How did you purchase your current smartphone? You said you purchased your current smartphone online / in-store, which of the following best describes where you purchased it from?
Weighted base (2016/2017/2018): All smartphone owners aged 18-75 who have bought/received a new/used phone (2,865/3,382/3,480)
Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2016, May-Jun 2017, Jun 2018
Note: Online includes ‘I purchased it online and had it delivered” and “I purchased it online and picked it up in-store”; Other include “It was provided by my employer”, “I leased it” and “Other”