Chart

Smartphone penetration by age group (2012 vs 2017)

  • Weighted base (2012/2017): All respondents aged 18-75 years (2,060/4,002), 18-24 (247/493), 25-34 (338/758), 35-44 (364/708), 45-54 (378/785), 55+ (733/1,258)
  • Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2012, May-Jun 2017