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Short-form vs Long-form weekly video viewing, by age group

Q. Which of the following activities you use mobile phone to do?

  • Note: Short video includes short videos or live posts or stories, videos shared on instant messaging networks and news stories on news apps; Long video include live TV, TV programmes on-demand via catch-up services and streamed films and/or TV series
  • Weighted base: All smartphone owners aged 16-75 years (3,525), 16-24 (601), 25-34 (699), 35-44 (656), 45-54 (686), 55-64 (484), 65-75 (400)
  • Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2017