Over the coming months we'll be releasing additional survey analysis on usage patterns.
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Virtual Reality: Adoption remains niche
VR may need to go through various iterations before it is able to attain mass market usage.
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Gold finger: Fingerprints lead biometric authentication
The convenience of fingerprint authentication versus entering a six digit or longer password is likely to become increasingly beneficial.
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Hi ho silver swiper
Smartphone adoption among 55-75 year olds has peaked and this age group is likely to grow in commercial importance over the coming years.
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The smartphone: A blessing or curse?
With every year the smartphone is becoming ever easier and more enticing to use.
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Enterprise and the smartphone: On the cusp of a lucrative relationship
The UK workforce could benefit significantly by making relevant business processes available via a smartphone.
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Machine learning: Making smartphones smarter
Machine learning is likely to play an increasingly important role in the evolution of smartphone application and handset design.
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Smartphones: The short form video star
The proportion of UK adults watching video on their smartphones has risen five fold over the last five years.
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The mobile operator store: More for more
Given the UK public’s tendency towards buying online, is there still a need for nearly 2,000 mobile operator stores?
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Smartphone adoption: Stable and strengthening
Smartphone adoption among UK adults continues to rise and is the most popular consumer electronics device.
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Explore the data in more detail
HighlightsHighlightsAll chartsSmartphone usage intensityDevice ownership and usageSmartphones at workMachine learningContent consumptionMobile operator storesCommunication servicesMobile financial services and shoppingSmartphone adoption and usage among 55-75 year-oldsSmartphone ownership and usage-
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Frequency of usage, by device
91% of surveyed 16-75 year olds used their smartphone in the last day, but some devices such as VR headsets have never even been used.
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Perception of extent of others’ smartphone usage
41% of respondents in a relationship think their partner uses their phone too much
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The interval between checking phones for the first time after waking and for the last time before going to sleep
55% look at their phone within 15 minutes of waking. For most smartphone owners, checking their phones is among the first and last things they do in a day.
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Usage of smartphones for work related activities (2016-17)
Just over half of all respondents used their smartphones for at least one work related business activity.
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Awareness and usage of applications featuring machine learning among respondents aged 16-75 (Top 5)
81% of smartphone owners were aware of at least one application that incorporates machine learning; 65% use at least one
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Short-form vs Long-form weekly video viewing, by age group
Among all age groups short-form video is the most commonly watched.
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Weekly video consumption, by format, by age group
47% of 16-17 year olds surveyed stream films and/or a TV series compared to 2% of 65-75 year olds
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Last visit to an operator store by type of reason
41% of all smartphone owners surveyed have never gone into a physical store to get information about their contract or to query their bill
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Personal phone usage during working hours and business usage during non-working hours
19% of respondents use their phone often for business purposes outside of working hours.
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Weekly usage of data communication services (2012-17)
Communication over instant messaging has increased by 40 percentage points over the last five years.
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Activities done when people check their phone in the middle of the night (all age groups vs 16-24 year olds)
21% 16-24 year old smartphone owners check for messages in the middle of the night; most of these respond to messages.
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Smartphone and tablet penetration among 55-75 year olds (2012 vs 2017)
Smartphone penetration among 55-75 year olds has increased by 42 percentage points over the last five years.
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Type of VR headset owned, by price range
29% of respondents own or have access to a high end VR headset costing over £100
Contacts
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Paul Lee
Partner, Head of Global Research, Technology, Media & Telecommunications
+44 20 7303 0197
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Cornelia Calugar-Pop
Insight Manager for Technology, Media & Telecommunications
+44 20 7007 8386
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Selina Abbiss
Marketing Lead for Technology, Media & Telecommunications
+44 20 7303 7601
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George Parrett
Press Officer, Technology, Media & Telecommunications
+44 20 7007 7285