Shuja is the CEO of Arqiva, known for delivering TV to 4 out of 5 UK households and bringing UK radio stations into homes, vehicles and businesses across the country. Continually innovating, Arqiva has taken its expertise global by packaging and distributing channels and VOD content to over 60 countries for both traditional and OTT services. One of the company’s key missions is to to provide uninterrupted access to the best of British and International content, whilst simplifying digital transformation for customers worldwide.

Leading groundbreaking initiatives in the media industry since joining Arqiva in 2020, Shuja’s customercentric approach led to the launch of Arqade, a pioneering cloud-based content interchange platform connecting content creators, originators and distributors in a seamless, global online ecosystem.

Shuja has a breadth of experience in the media and telecoms market working in leadership roles across Virgin Media, Liberty Global and Cable & Wireless. He’s run TV channels, managed direct-to-home platforms, lead the first integration of Netflix into the cable offer and built both mobile and fixed connectivity networks globally.

He is passionate about culture and diversity in all its forms, particularly in supporting those from ethnic minority backgrounds.

He has a degree in Economics from the University of Nottingham after which he qualified as a chartered accountant.