Patricia Cobian is Virgin Media O2’s Chief Financial Officer.

In 2016, Patricia was appointed to the Board of Directors as the Chief Financial Officer for Telefónica UK Limited, having previously been the Strategy & Transformation Director since September 2014.

Prior to this, Patricia led the post-merger integration planning of Telefónica Deutschland with ePlus through to deal completion.

In her previous role as the Director for Business Development in Telefónica Europe, she led strategy, marketing innovation and played a key role in strategic partnerships, spectrum auctions, infrastructure sharing deals and M&A in the region. She joined the Telefónica Group in 2006 as VP Strategy and Development for Telefónica Europe. Patricia also sat on the Supervisory Board, Telefónica Deutschland Holding AG for a number of years.

Before joining Telefónica, she was a consultant with the TMT and Corporate Finance practices of McKinsey & Company, working with clients in Europe, Latin America and the US.