As Managing Director, YouTube UK & Ireland, Alison is responsible for working with Government & Policy Makers and partnering with creators, brands and the music industry to ensure that YouTube remains at the forefront of the creator economy.

Alison has spent her career at the intersection of technology and creativity, both in the public sector working for Government departments including M15 and Foreign office and in advertising agencies before joining Google in 2011 where she led various commercial and creative teams. In January 2023 Alison joined YouTube as Managing Director, UK & Ireland. Inside and outside of Google, she is a diversity champion, a member of WACL (Women in Advertising & Communications, Leadership), Director of Trans in the City and has played an integral role in the acceleration of women’s football.