Alice Mascia has more than 20 years’ experience in the media and telco industries. She has a proven record of launching new business, products, and brands. A recognised international executive, she has led on M&As, business transformation and business strategy and execution. Previously, she held senior roles at Foxtel Group and at Sky Deutschland and Sky Italia before joining DAZN in spring 2022 as the new CEO for Germany, Austria and Switzerland. Since November 2023, in addition to overseeing the DACH market, she is also responsible, amongst others, for Strategic Partnerships, Commercial Distribution, New Revenues, Advertising, Acquisitions and Brand in a dual role as DAZN's new Global CMO.