How do you translate data into a match-winning strategy? From body sensors monitoring movements on the pitch, to wearable devices tracking nutrition and reams of video footage, professional sports teams are drowning in data. Traditional analysis techniques are unable to handle such large volumes of information, leaving coaches and their teams struggling to make sense of the statistics.

Deloitte’s Analytics team, led by David Blackwell, has provided professional sports teams with an innovative solution to data integration, giving them bespoke tools to allow their coaches to explore different game plans. We are helping them answer such questions as: How does performance differ during periods of high and low intensity in games? What impact does a skills-based training programme have on performance in matches? By using our solution, sports teams can make informed decisions around game strategy, training and conditioning. In addition, with our predictive modelling, teams can transform a coach’s hunch into cold, hard facts. The Sports Performance platform is performance-focused and bespoke to each team, and this is what sets it apart. Each coach, analyst and trainer can tailor the solution to their specific requirements with the aim bringing that all-important competitive edge.