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BBC: At the forefront of digital innovation
For nearly a century, the BBC has been a constant feature in the way millions of people around the world consume media content, from television and radio programmes, to news and weather. But content, and how we use it, has changed dramatically. In 2012, the BBC recognised that to stay relevant in the digital age it needed to evolve, and turned to Deloitte Digital to help it embark on an ambitious personalisation programme, known as myBBC.
The programme is establishing a wide range of new, audience-facing capabilities — including content recommendations, personalised notifications and cross-device playback — that will take the world’s largest public service broadcaster to the forefront of digital innovation and online media experience. From autumn 2015, a new app will tailor content to the individual audience member, from their favourite sports teams and new drama series to breaking news, traffic alerts and even recipe suggestions. A Deloitte advisory team of more than 50 people has worked with the BBC from the outset to prepare this first wave of personalised audience services, and has brought a breadth of expertise to support the programme across analytics, data security and digital transformation. Our work will support the BBC in connecting audiences with world-class content through a market-leading digital experience.
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