John van Wyk is a Partner in the Analytics team in Consulting. As part of AI & Data the team focuses on identifying on how to unlock value for clients using data. The team also help clients manage the quality and usability of their data, working with proven approaches and tools to get actionable insights that can drive growth through engagement or conversion. John is a specialist in consumer data marketing and has led a global digital transformation programme for a top 3 CPG manufacturer. John has over 30 years experience across a number of sectors including Executive roles in Operations and Marketing and has worked across a number of markets.