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Chart

Smartphone penetration by age group (2012-18)

Q. Which, if any, of the following devices do you own or have ready access to?

  • Weighted base (2012/2013/2014/2015/2016/2017/2018): All respondents aged 18-75 years (2,060/4,020/4,000/4,000/4,003/4,002/4,000)
  • Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2012, May-Jun 2013, May-Jun 2014, May-Jun 2015, May-Jun 2016, May-Jun 2017, Jun 2018