Video taking and sharing in 2016
Question. Please state which, if any, you ever use your phone to do, which you use once a week and which you use at least once a day. (Take videos; Upload / share videos on social networks or IM apps)
Weighted base: Respondents who own or have access to a smartphone (3,251) Source: UK edition, Deloitte Global Mobile Consumer Survey, May–Jun 2016
This year, globally, a collective two trillion photos and images will be sent, posted, forwarded or backed up from a smartphone.1 As photo taking and sharing becomes ever more prolific, the focus is shifting to video, which is likely to substitute increasingly for still photos.
Sharing video is becoming easier thanks to faster connectivity speeds and the availability of social media platforms that enable (and encourage) sharing of video content. According to our research 16 per cent of smartphone owners now shoot videos weekly and share via social media or instant messaging.
Understanding future demand for bandwidth-hungry activities such as live video-streaming is arguably more of an exercise in identifying which current behaviours – be they rational, sensible, exuberant or plain silly – may be enhanced through the offer of faster connectivity.
1.) For more information, see Photo sharing: trillions and rising, TMT Prediction 2016, Deloitte Touche Tohmatsu Limited, as accessed on 6 September 2016: http://www2.deloitte.com/global/en/pages/technology-media-and-telecommunications/articles/tmt-predictions.html