This is the fourth annual edition of research commissioned by Deloitte focused on attitudes and usage of mobile technologies and devices. The UK data cut is part of Deloitte’s Global Mobile Consumer Survey, a multi-country study of mobile phone users around the world. The 2014 study comprises of 37,000 respondents across 22 countries and five continents.
Data cited in this report are based on a nationally representative sample of 4,000 UK consumers. Fieldwork took place in May 2014 and was carried out online by Ipsos MORI, an independent research firm, based on a question set provided by Deloitte. An additional set of questions around downloads and expenditure of apps was carried out in July 2014 on a nationally representative sample of 1,956 UK consumers.
This brief report provides a snapshot of some of the insights that the survey has revealed. Additional analyses such as: reasons for buying mobile devices, device replacement cycle, reasons for joining/leaving mobile operators, attitudes towards triple/quad play, usage of tablets are available upon request.
For further information about this research, please contact:
UKTMTIndGrp@deloitte.co.uk.
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