Reluctant Futurologist Mark Stevenson is an author, broadcaster and expert on global trends and innovation. He is one of the world’s most respected thinkers on the interplay of technology and society, helping a diverse mix of clients to become future literate and adapt their cultures and strategy to squarely face the questions the future is asking them. He is the author of the internationally best-selling An Optimist’s Tour of the Future and the award-winning We Do Things Differently: the outsiders rebooting our world, which was published in January 2017, and soon hit the Amazon top five. Mark's advisory roles include Sir Richard Branson’s Virgin Earth Challenge, the policy and regulation division of the GSMA, future-literacy hub Atlas of the Future, music industry re-boot The Rattle and being resident futurist at The National Theatre of Scotland.